Hi,
Coach Wade here.
Let me share something that can completely change the way you make cold calls.
I was recently speaking with a top producer about what really makes the difference when calling leads. I asked her what she says the moment a prospect answers the phone.
She told me this:
“I see you’ve been looking for a home-based business. So why haven’t you found one yet?”
That’s it.
Simple. Calm. Direct.
But here’s why it works so well.
The magic is in the question:
“So why haven’t you found one yet?”
When you ask that question, something powerful happens.
The prospect relaxes.
They start talking.
And you start listening.
Instead of you trying to convince or impress, they begin explaining exactly why they didn’t choose other businesses. They tell you what didn’t work. They reveal what they’re really looking for.
Now you’re no longer guessing.
You’re no longer selling.
You’re simply responding to what they just told you they want.
That makes your presentation natural and easy.
Why This Approach Works So Well
First, prospects feel comfortable because they’re doing the talking instead of being “sold.”
Second, when you truly listen, you gain insight into how to position your opportunity in a way that connects directly with their needs.
Third, this creates an almost rejection-free conversation. It feels like a discussion — not a pitch.
And that makes cold-call recruiting far more enjoyable.
The Hardest Sentence in the World
Let me ask you something.
When you call a prospect, what’s the hardest sentence to say?
It’s the first one.
Prospects judge us immediately based on how we open the conversation. That first sentence either moves the conversation forward… or stops it cold.
That’s serious pressure.
I often ask distributors,
“What’s your best first sentence?”
Most say,
“Uh… I’m not sure.”
That’s a problem.
You don’t want to “wing it.” You want to lead with confidence.
Because when your first sentence is strong, everything after that becomes easier.
Lifestyle Trainer 
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