When it comes to recruiting or selling, many people believe they need long presentations, slick slides, or complicated scripts to win over a prospect. But in reality, influence often comes down to something much simpler—just two words.
The Power of Curiosity
Our brains are wired to seek out what’s new, different, or unexpected. When we hear something unusual, it creates a natural pause that makes us pay attention. This is why the best recruiters don’t always “pitch.” Instead, they use language that draws the prospect into a conversation.
The Two Words: “What if…”
Think about it.
- What if you could work fewer hours but make more income?
- What if there was a way to get paid from bills you already pay?
- What if you had more time with your family and less stress about money?
These two words—“What if”—don’t trigger resistance or defense. They spark curiosity. They open the door for your prospect’s imagination to step in and explore the possibilities.
Why “What if” Works Better Than Logic
Facts and figures appeal to the rational brain, but decisions are made emotionally first. “What if” bypasses the need to debate and instead creates a vision. Your prospect begins to see themselves inside that possibility.
How to Use “What if” in Your Conversations
- Keep it simple. Don’t over-explain. Just plant the seed.
- Make it relatable. Use examples that tie directly to your prospect’s desires—time, money, freedom, security.
- Stay authentic. “What if” should open a door, not feel like a trick. Your tone matters as much as your words.
Final Thoughts
Next time you’re talking with a prospect, remember this: you don’t need to push, persuade, or present. Instead, try planting a simple “What if…” and watch how quickly the energy shifts. Sometimes, those two little words are all it takes to get your prospect leaning in, ready to hear more.
Lifestyle Trainer 
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