You’ve prepared your presentation. You’ve got the facts, the figures, the proof.
And yet… your prospect still says no.
It doesn’t seem fair, right? After all, the logic makes sense! But here’s the truth: recruiting isn’t about logic—it’s about emotion.
1. Logic Makes Sense, Emotion Makes Decisions
People don’t join businesses because the numbers look good. They join because of how the opportunity feels.
Think about it:
- Nobody buys a gym membership just because of equipment. They buy the vision of feeling healthier and more confident.
- Nobody joins your team just because of compensation charts. They join because they want more time, freedom, or hope for their future.
Logic explains. Emotion motivates.
2. Why Logic Alone Fails
When you give a logical presentation full of facts and figures, prospects nod politely—but inside, they’re asking themselves:
- “Can I really do this?”
- “Will this work for me?”
- “What if I fail?”
Logic doesn’t answer those emotional doubts. That’s why logic alone falls flat.
3. What Actually Works Instead
✅ Stories. Share short, relatable stories about people who succeeded. Stories bypass logic and speak directly to emotion.
✅ Vision. Paint a picture of what life looks like if they say yes. Make them feel the result before they decide.
✅ Connection. Focus on building trust, not proving facts. People follow people they like and believe in.
When prospects feel hope and confidence, logic becomes secondary.
4. Use Logic Only After Emotion
This doesn’t mean logic has no place. Once a prospect is emotionally ready, then you can use logic to reassure them.
Emotion gets them to lean in. Logic helps them feel safe saying yes.
Final Thought
Recruiting is not a math problem—it’s a heart decision.
Facts tell. Stories sell. If you want prospects to join you, stop leading with logic and start leading with emotion. That’s what works every time.
Lifestyle Trainer 
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