Do People Buy Your Product… or the Story You Tell?

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When you share your product or business, you probably talk about what it does.

“This supplement has great ingredients.”
“This service saves money.”
“This business creates income.”

But here’s the truth: people don’t buy products. They buy the story you tell about the product.

1. Facts Inform, Stories Transform

Facts make sense, but stories make decisions.

A prospect won’t remember your product’s features. But they will remember the story of how a mom paid off her debt, or how a busy dad finally had time to attend his kid’s soccer game because of your opportunity.

Stories give life to the facts.

2. People Want to See Themselves

The best stories make people think: “That could be me.”

When you tell a story, your prospect imagines themselves inside it. Suddenly, it’s no longer about what the product is—it’s about what it means for their life.

That’s when decisions happen.

3. Emotion Beats Logic Every Time

A product can be logical, but stories tap into emotion.

Logic makes people curious. Emotion makes people act.

If you want a prospect to say yes, help them feel the benefits, not just understand them.

4. How to Tell Better Stories

✅ Keep it short and simple.
✅ Focus on real people and real results.
✅ Use emotion—show the struggle before the success.
✅ End with transformation—how life looks after.

You don’t need to be a professional storyteller. Just share genuine, relatable stories that make your prospect see possibility.